About Us and Contact Page for AdSense: What to Write and How to Add
AdSense does not list these pages as a formal rule, but they show visitors and reviewers who runs your site. Here is what to write and how to add them.
- Google's AdSense eligibility page asks for high-quality, original content that follows the Program policies. It does not list an About or Contact page as a formal rule.
- Still, these two pages help visitors and reviewers see who runs the site and how to reach you. A site without them often looks unfinished.
- Your About page should say who you are, what the site covers, why you write it and how you check your facts.
- Your Contact page needs a working email or form, a realistic reply time and no fake details.
You have written your posts, added a privacy policy and you are ready to apply for AdSense. Then you notice your About page has one line and your Contact page is a broken form. Many new site owners leave these pages for last, or copy them from a template.
This guide shows you what to put on both pages, how to add them to your menu and footer, and the mistakes that make a site look less trustworthy.
Does AdSense require an About Us and Contact page?
Not in so many words. Google's AdSense eligibility page says your content must be high-quality, original and attract an audience, and that your site should follow the AdSense Program policies. It also says applicants must be at least 18 years old. It does not name an About or Contact page as a requirement.
So why bother? Because a reviewer, a reader and Google Search all ask the same basic questions about any site:
- Who is behind this site?
- Is this a real project or a quick copy?
- Can I reach someone if something is wrong?
Clear About and Contact pages answer those questions in under a minute. They are a small part of showing trust, which we cover in more depth in our guide to E-E-A-T for small blogs.
What to write on an About Us page for a blog
A good About page is short, honest and specific. You do not need a big story. Use this structure.
1. Say what the site is about in one or two lines
Start with the topic and the reader you help. Example: "This site shares simple Hindi shayari collections sorted by mood and occasion, updated every week." A visitor should understand your niche before they scroll.
2. Say who runs it
Give your name or your brand name, and your role. If you prefer not to show your full name, a consistent author or brand name is fine. What matters is that it is real and matches the name on your posts.
3. Explain why you are a fair source
Share real, checkable background. For a sarkari job alert site, that might be: "We read official notifications on government websites and link the source in every post." For a tech blog: "I have built and managed small websites since 2021." Only write what is true.
4. Describe how you create content
Readers trust a site more when they know the process. Mention things like:
- Where your information comes from (official sites, your own testing).
- Whether you use AI tools to help draft, and that a human checks and edits every post.
- How you fix mistakes when a reader reports one.
5. End with a clear next step
Link to your best category, your newest posts or your Contact page. Do not end with a block of keywords.
What to put on a Contact Us page
The job of a Contact page is simple: a visitor should be able to reach you. Keep it clean.
- A working email address. An address on your own domain, like
contact@yourdomain.com, looks more professional than a random free address. Most hosts let you create one in cPanel under Email > Email Accounts. - A contact form (optional). If you add one, test it. Send yourself a message and confirm it arrives. Add simple spam protection if your script supports it.
- What people can contact you about. Corrections, feedback, business enquiries, content removal requests.
- A realistic reply time. "We usually reply within 2-3 working days" is better than promising instant replies.
- Social links (optional). Only add profiles that are active and belong to the site.
For an online store, add more: business name, address, phone number and support hours. Payment gateways and buyers expect these. Our guide on adding a payment gateway in India explains which pages gateways usually check.
About page vs Contact page vs Privacy Policy: what each one does
| Page | Main job | Must include | Common mistake |
|---|---|---|---|
| About Us | Shows who runs the site and why | Topic, owner or brand, how content is made | One copied line or a keyword-stuffed paragraph |
| Contact Us | Lets visitors reach you | Working email or form, reply time | Broken form or fake phone number |
| Privacy Policy | Explains data, cookies and ads | Cookies, third-party ads, Google's use of data | Generic policy that does not mention AdSense |
| Disclaimer / Terms | Sets limits and rules of use | What your content is and is not | Copied legal text from another site |
If you have not written your privacy policy yet, follow our step-by-step guide to a privacy policy for an AdSense website.
How to add About and Contact pages to your website
The steps depend on your platform, but the goal is the same: both pages should be one click away from every page.
On WordPress
- Go to Pages > Add New and create "About Us". Publish it.
- Repeat for "Contact Us". Add a form plugin only if you need a form.
- Go to Appearance > Menus (or Appearance > Editor on block themes) and add both pages to the header or footer menu.
On Blogger
- Open Pages > New page and create both pages.
- Go to Layout and add a Pages gadget, or edit your menu, to show the links.
On a PHP website script
Many ready-made scripts include built-in About, Contact and Privacy pages that you edit from the admin panel. Open the admin area, look for a section such as Pages or Settings, and replace the demo text with your own. Do not leave "Lorem ipsum" or the script seller's details on a live site.
Common mistakes that make these pages look fake
- Copied text. Copying another blog's About page word for word is easy to detect and gives readers no real information.
- Made-up claims. "Trusted by millions" or "award-winning team" on a two-month-old blog hurts trust. Leave out anything you cannot prove.
- Fake contact details. A phone number that does not work or an address you do not use can backfire with readers and payment partners.
- Hidden links. If the pages exist but are not in the menu or footer, visitors cannot find them.
- Mismatched names. The author name on posts, the About page and the site title should match.
- Keyword stuffing. "Best shayari, sad shayari, love shayari, shayari 2026..." is not an About page.
Quick checklist before you apply
- About page explains the topic, the owner or brand and how you create content.
- Contact page has a working email or tested form.
- Both pages are linked in the menu or footer on every page.
- Privacy policy mentions cookies and third-party ads.
- No demo text, broken links or placeholder images anywhere on the site.
- Your site has enough useful, original posts. See the full AdSense approval checklist.
Final word
About and Contact pages will not get you approved on their own, but they remove an easy reason for a visitor or reviewer to doubt your site. Write them in your own words, keep every detail true and make sure both pages are easy to find.
Next step: open your site in a private browser window and try to find both pages in under ten seconds. If you are starting fresh, the AdSense-ready website scripts in the GeniusGuru marketplace give you a ready base. Check each product page for the pages it includes, and replace any demo text with your own words.
Frequently asked questions
Will AdSense reject my site without an About Us page?
Google's AdSense eligibility page focuses on high-quality, original content and policy compliance, and does not name an About page as a rule. A clear About page still helps visitors and reviewers trust your site, so it is worth adding.
Do I need to show my full name and address?
Not always on a blog. A consistent real name or brand name and a working email are usually enough. Online stores should show business contact details, because buyers and payment gateways expect them.
Can I use an AI tool to write my About page?
You can use AI for a rough draft, but rewrite it in your own words and keep every claim true. Generic AI text on an About page tells readers very little about you.
Is a contact form enough, or do I need an email address?
A tested contact form is fine, but adding an email address gives visitors a backup if the form fails. An address on your own domain looks more professional.